Archive for October, 2011

QR Codes – Add Magic to Your Marketing

Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes.
Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes  that can be reproduced on any kind of printed media and used to store different types of data that enable them to be used in many ways.
To gain an understanding of what they do, think of QR Codes as print based hypertext links.  You ‘click’ on them by scanning them with a Smartphone (or other …

Beer and Taxes – Taxation Made Simple

I don’t know whether you understand the tax system, particularly the intricacies and implications that result when tax rates change, but I saw this explanation and couldn’t help but smile in enlightenment when I read it.
I’ve no idea who wrote it and I’m sure that it’s a bit of an over simplification but it does make you think.  I hope it makes you smile in enlightenment, too!
The Tax System Explained in Beer
Suppose that once a week ten men go out for beer and the bill for all ten comes to £100.
If they paid their bill the way we pay our …

Only 4 Ways To Grow A Business

When you start to look at the fundamentals of marketing, this is the most fundamental of them all;
There are only 4 ways to grow a business.
Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways to grow your business, so that you can see what I mean.
The 4 ways to grow a business are as follows;

Increase the number of customers you have.
Increase the average order value.
Increase the frequency of purchase.
Increase the length of time that an average customer stays with you.

Of course, …

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