Video Marketing Facts

Video Marketing Facts logoI’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is.  For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google if the page contains a video?

Probably not.  But that’s just one reason why you should be using video in your marketing and communications.

More Video Marketing Facts

Here are a few more video marketing facts that are well worth considering;

  • The average time a person spends visiting a web page is 50 seconds.  Add video and the time spent on the page increases exponentially to almost 360 seconds – That’s an increase of more than 700%, which is incredible.  You see, whilst only 20% of visitors will sit and read the majority of the text on a website, a whopping 80% will sit and watch the same content if presented as a video.
  • And, according to Forrester Research, adding video to your webpage will make the average browser 6 times more likely to part with their money.
  • Email marketing is very popular and very powerful but, add the word ‘video’ to the subject line and open rates typically rise between 7 and 13%.  On top of that, email campaigns containing actual video returned a 21% increase in conversion rate, according to MediaConnection.
  • The World Wide Marketing Council said that 73% of email marketers surveyed confirmed that integrating video with email marketing increased their click-through ratio.
  • According to Marketing Vox, 63.9% of 5000 people watched a video sent via email to completion.  The average email viewer will only spend 8 seconds reading a text-based email.
  • Over the last 3 years, video viewing has increased 5000% and there are 1.2 billion people around the world who connect to the internet to watch videos, search and shop using their mobile devices.
  • On Facebook, video posts are shared 1200% more often than text and link posts, combined.
  • Video conferencing (and webinars) are another area of tremendous growth when it comes to marketing with the amount of time people spend watching live streaming video increasing by 650% year on year.

And this is just a selection of video marketing facts that can be found out there.  There are many, many more.

Video is something that every business needs to embrace.  It can be used in an enormous variety of ways when it comes to marketing and it can also enhance our communication in many other ways.

The challenge is that many people believe that video is difficult to use, highly technical and expensive.  This doesn’t have to be the case, at all.

Talk Fusion Logo.  Click to get more video factsPersonally, I’ve been using Talk Fusion for a couple of years now.  Talk Fusion’s a suite of Video Marketing and Communication Tools that makes it incredibly simple for anyone in any business to embrace video and then put it to work for them.  It’s also ridiculously inexpensive, making it accessible to anyone.  From Video Email and Video Newsletters to Social Media, Lead Capture, Video Conferencing and Live Broadcasting (webinars), everything is included and everything is integrated.

Just click here to download ‘Grow Your Business with Video’, the latest guide from Talk Fusion. You can also click here for their ‘Product Showcase’ document.  Incidentally, there’s no subscription required to download either of these documents, so, help yourself.

Whilst you’re downloading those files, here’s a short product video from Talk Fusion.

If you’d like to know how you can put video to work for you in your business, please get in touch through my contact page.

Oh, and don’t forget to share this information and leave your comments, below.


Steve Bimpson

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