5 Wicked Ways to Get Started With Video Marketing

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Get Started with Video Marketing - A Video Camera LensYou know that using video is a great thing to do for your business, but how do you get started with video marketing?

I’m going to share with you 5 Wicked Ways to use video, any of which would be an excellent way to get started, and I’ll give you one or two of the benefits that you can expect to gain from each Wicked Way, although there are many.

  1. The Website Welcome Video.  This can be hugely powerful because a webpage is 53 times more likely to rank on page 1 of Google if it has a video on it.  That may have something to do with the fact that Google now owns YouTube – but who cares?  Take advantage of it before your competition does.
  2. The Product Video.  Do you have a product that has some really fantastic features and benefits that are difficult to communicate with text and images, alone?  If so, a product video would be a perfect start on your video marketing journey.  According to Forrester Research, people that view a product video are 85% more likely to buy than those that don’t.  That could almost double your sales!
  3. The Networking Follow Up.  Do you go networking?  Would you like to stand out from the crowd?  Then follow up with your new contacts with a video.  If you can incorporate that video into an email, even better – the increase in response can be really significant on both open rates and with your call to action.
  4. The Elevator Pitch (or 60 Second Presentation).  Ultimately, people buy from people and a Video Elevator Pitch is a great way to introduce yourself.  Why wait until you’re in a lift?  With video, you don’t even need to be there to deliver your pitch.  Finally, there’s;
  5. The Special Offer.  This is another way to get a powerful message out there.  Of course, offers don’t last forever, so, you need to be mindful of this when things change.  But a Video offer of the Month could be just the ticket.

So there you have it: 5 Wicked Ways to Get Started with Video Marketing.

Get Started with Video Marketing – VideoGPS

Now, if you are thinking about using video in your marketing but still aren’t too sure how to get started – or if you just feel that you’d like a little help to get you going – click here or on the link below – on the VideoGPS Logo – and you can find out more about Video GPS where myself and Mark Edmunds will help you through your first steps.

Get Started with Video Marketing - The VideoGPS

And do remember to share this or leave your comments, below,  if you’ve found it useful.

Have a great day,

Steve Bimpson


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