Do You Worry About Getting Your Message Across, Effectively?

Do you ever worry about getting your message across, effectively, when you speak to a group of people? (Scroll down the page if you prefer to read)

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CommunicateIf you do, then judging by the number of times that I get asked about this, you’re in very good company, as this is something that a great many people are concerned about.

Getting your message across is, really, quite simple but I’m always amazed at the number of people I see getting it wrong, time and time again.

Whether you’re delivering the proverbial 60 second presentation, delivering a short presentation to a group of people or presenting to video, there are two words that will set you on the right track when it comes to getting your message across:

The first is ‘preparation’ and the second is ‘structure’.

Now, I don’t know about you but I can tell, almost immediately, when someone’s ‘winging it’.  It’s so unprofessional not to prepare and it shows a complete lack of respect for the audience.

The minimum amount of preparation that you need to do is to create a structure for your presentation – and the simplest structure consists of just 3 steps;

  • The opening – which should grab your audience’s attention.
  • The body – which contains the information that you want to pass on – and
  • The close – which should include a quick summary and any call to action.

Of course, this is exactly the structure that I’ve used for this video.

My opening, “Do you ever worry about getting your message across, effectively, when you speak to a group of people?” speaks directly to my target audience and it grabs their attention.

The body has talked about the minimum you need to do to ensure that you do get your message across …. and now, for the close.

If you want to make sure that you always get your message across, the minimum that you need to do is to prepare the structure for your message.

You need;

  • An attention grabbing opening.
  • A body that contains all elements of your message and
  • A close that summarises what you’ve covered.

If you’re looking to use video in your marketing but don’t know where to start, click here – or on the link, below – and checkout Video GPS where myself and Mark Edmunds will help you with your first steps into video marketing.

By the way, that was the call to action.  😉

Video Marketing - The VideoGPS Logo

And do remember to share this or leave your comments, below,  if you’ve found it useful.

Have a great day,

Steve Bimpson


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