Archive for the ‘Business’ Category

The Universal Laws of Success in Networking

Actually, these are not just the Universal Laws of Success in Networking, they’re the Universal Laws of Success in life!
The reality is, if you contravene any of these laws, you won’t get closer to what you want, you’ll end up much further away.  This is because, by contravening these laws you’re pushing what you want away from you.
There have been times when I’ve talked about the Universal Laws and I can’t help but notice that some peoples’ eyes simply start to glaze over.  It’s a concept that some of us do seem to struggle to relate to:  That there are …

Rules ……… What Rules?

Life, as they say, is a game.  But hang on a minute.  If life is a game then everything we do in life, every aspect of it, must be a part of that game.  In which case; business is part of the game of life, as is business networking.
Actually, I think there are games within games.  For instance, life is a game.  Business is a game within the game of life and networking is a game within the game of business, within the game of life.  Simple really!
But why is this relevant?
Well, it’s relevant because all games have rules.  In …

Video Marketing Facts

I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is.  For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google if the page contains a video?
Probably not.  But that’s just one reason why you should be using video in your marketing and communications.
More Video Marketing Facts
Here are a few more video marketing facts that are well worth considering;

The average time a person spends visiting a …

Follow Up – Is There a Fortune in it?

We’ve all heard it said that, “The fortune’s in the follow up” but do we understand, exactly, what it means?
Do we understand the opportunity that exists when it comes to following up?
I don’t believe that we do…., at least, not completely.  And to make my point, let me share a few facts with you.  Do bear in mind that  these facts apply when it comes to dealing with completely new prospects – When you’re looking to make that, all important, first sale to a possible new client or customer.  So, let me ask you this question;
“How many times do you …

The Google Story – When Larry Met Sergey

Marketing and Google go hand in hand and the Google story is a phenomenon of our times but I recently came across this; a very clever telling of the Google Story.
It’s a little bit like Timeline from Facebook, in the way that it’s presented, but it’s amazing when you see what Google has achieved in such a short space of time.
Check it out;  Just ‘Click to Start’, below;
 
I think this is pretty cool but what do you think of it?  Post your comments in the box below – and do feel free to share.
Have a great one,
Steve Bimpson

QR Codes – Add Magic to Your Marketing

Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes.
Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes  that can be reproduced on any kind of printed media and used to store different types of data that enable them to be used in many ways.
To gain an understanding of what they do, think of QR Codes as print based hypertext links.  You ‘click’ on them by scanning them with a Smartphone (or other …

The Biggest Networking Challenge

The Networking Nemesis

There are a number of challenges when it comes to networking but the biggest networking challenge, the real ‘Networking Nemesis’ is, perhaps, a little surprising;  it’s Human Nature.
Let me explain what I mean by that.
Some time ago a survey was carried out to establish exactly what it is that people fear the most  – to find out, exactly, what our biggest fears are.  Unbelievably, the fear of dying only managed to make it to number 3!!  Number 2 turned out to be the fear of walking in to a room full of strangers and the number 1 fear …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

Why have a Multiple Income Stream Strategy (M.I.S.S)

Times have changed, the economy has changed, the job market has changed, people have changed and technology is developing at an unprecedented rate.  As a result of these changes, general opinion suggests that we can no longer expect to have a job for life.  And there’s more change ahead!
It’s widely estimated that the average person will change jobs 10 – 15 times during their working life and that may well include 2 or more complete changes in career path.  Of course, some of these changes may be taken completely voluntarily, as part of our career development strategy, but the chances …

Do You Own A Business Or A Job?

If you run your own business you may think that this is a silly question but bare with me because it’s, actually, a really important one – for several reasons.
The best definition I’ve ever come across as to what a business is, or should be, came from a friend at Action Coach.  They define a business as;
‘A commercial, profitable enterprise that works without you’
and, if your business works without you, then you really do own one.
Another question that will help you understand what I’m talking about is this;
How long could you be away from your business before you stop earning …

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