Archive for the ‘Communication’ Category

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

How Great Leaders Inspire Action

We all know how important communication is in business but how do great leaders inspire us to take action?  How do great companies inspire us to take action and part with our hard earned cash to purchase their products and services?  And how can you learn from them so that you can do the same and inspire your staff, your colleagues and your clients?
Simon Sinek asked himself this very same question and, as a result of his research, he discovered a pattern in the way that great leaders communicate.  That led to him writing an excellent book, Start with Why, …

Learning To Listen

Author: Johnny Silvas
We all know what it’s like to get that phone call in the middle of the night.  This night’s call was no different.
Jerking up to the ringing summons, I focused on the red illuminated numbers of my clock.  Midnight.  Panicky thoughts filled my sleep-dazed mind as I grabbed the receiver.  “Hello?”
My heart pounded; I gripped the phone tighter and eyed my husband, who was now turning to face my side of the bed.
“Mama?”
I could hardly hear the whisper over the static.  But my thoughts immediately went to my daughter.  When the desperate sound of a young crying voice …

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