Archive for the ‘Marketing Fundamentals’ Category

Only 4 Ways To Grow A Business

When you start to look at the fundamentals of marketing, this is the most fundamental of them all;
There are only 4 ways to grow a business.
Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways to grow your business, so that you can see what I mean.
The 4 ways to grow a business are as follows;

Increase the number of customers you have.
Increase the average order value.
Increase the frequency of purchase.
Increase the length of time that an average customer stays with you.

Of course, …

Marketing ~ Some Things Change, Some Don’t

I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world.  But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast.
The range of media that’s now available to help businesses market their wares is huge and can be, somewhat, confusing.
If you know what you’re doing and you get it right, the rewards can be substantial but it’s also very easy to get things wrong and waste a lot of money.
For example, …

Post Categories

@stevebimpson