Archive for the ‘Marketing’ Category

Video Marketing Facts

I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is.  For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google if the page contains a video?
Probably not.  But that’s just one reason why you should be using video in your marketing and communications.
More Video Marketing Facts
Here are a few more video marketing facts that are well worth considering;

The average time a person spends visiting a …

The Google Story – When Larry Met Sergey

Marketing and Google go hand in hand and the Google story is a phenomenon of our times but I recently came across this; a very clever telling of the Google Story.
It’s a little bit like Timeline from Facebook, in the way that it’s presented, but it’s amazing when you see what Google has achieved in such a short space of time.
Check it out;  Just ‘Click to Start’, below;
 
I think this is pretty cool but what do you think of it?  Post your comments in the box below – and do feel free to share.
Have a great one,
Steve Bimpson

Network Marketing – Is it a Pyramid Scheme

It always amazes me when people still respond with, “Oh, that’s one of those Pyramid Schemes” when exposed to a Network Marketing opportunity.  It just goes to show the misconceptions that people still have.  Clearly, there’s still plenty of work to do in educating people about Network Marketing.
Despite the fact that Pyramid schemes were made illegal in the 70’s, that Network Marketing is taught in some of the world’s top business schools, that a plethora of top business people sing the praises of Network Marketing and that some very well known companies use a Network Marketing model, including publicly quoted …

The Latest Social Media Stats From Socialnomics

Erik Qualman’s terrific book, Socialnomics, has really brought home the importance of using Social Media in business and the statistics that were originally quoted in the book are changing rapidly.
This is the latest (the 3rd) Socialnomics video that brings those statistics a little more up to date.  Of course, they continue to change on a daily basis but the resounding impact of them just re-emphasises the need to embrace Social Media to help promote our businesses.
If all of this seems like something of a mystery to you, please feel free to get in touch.  I’m more than happy to help …

QR Codes – Add Magic to Your Marketing

Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes.
Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes  that can be reproduced on any kind of printed media and used to store different types of data that enable them to be used in many ways.
To gain an understanding of what they do, think of QR Codes as print based hypertext links.  You ‘click’ on them by scanning them with a Smartphone (or other …

Only 4 Ways To Grow A Business

When you start to look at the fundamentals of marketing, this is the most fundamental of them all;
There are only 4 ways to grow a business.
Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways to grow your business, so that you can see what I mean.
The 4 ways to grow a business are as follows;

Increase the number of customers you have.
Increase the average order value.
Increase the frequency of purchase.
Increase the length of time that an average customer stays with you.

Of course, …

Are Directories Dying Off?

Has Yellow Pages Had its Day?
I recently received the latest Yellow Pages directory for Southampton and then, today, the latest Thomson Local directory came through my door.  To say that I was a little surprised when I saw them is a bit of an understatement and I’m sure you’ll understand what I mean from the photographs comparing the 2010/2011 editions to the 2011/2012 editions.
In just one year both directories have shrunk, both in physical size and in the number of pages they contain.  This can only be the result of either a substantial reduction in the number of businesses advertising …

The Biggest Networking Challenge

The Networking Nemesis

There are a number of challenges when it comes to networking but the biggest networking challenge, the real ‘Networking Nemesis’ is, perhaps, a little surprising;  it’s Human Nature.
Let me explain what I mean by that.
Some time ago a survey was carried out to establish exactly what it is that people fear the most  – to find out, exactly, what our biggest fears are.  Unbelievably, the fear of dying only managed to make it to number 3!!  Number 2 turned out to be the fear of walking in to a room full of strangers and the number 1 fear …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

Marketing ~ Some Things Change, Some Don’t

I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world.  But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast.
The range of media that’s now available to help businesses market their wares is huge and can be, somewhat, confusing.
If you know what you’re doing and you get it right, the rewards can be substantial but it’s also very easy to get things wrong and waste a lot of money.
For example, …

Post Categories

@stevebimpson