Archive for the ‘Offline Marketing’ Category

Video Marketing Facts

I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is.  For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google if the page contains a video?
Probably not.  But that’s just one reason why you should be using video in your marketing and communications.
More Video Marketing Facts
Here are a few more video marketing facts that are well worth considering;

The average time a person spends visiting a …

The Google Story – When Larry Met Sergey

Marketing and Google go hand in hand and the Google story is a phenomenon of our times but I recently came across this; a very clever telling of the Google Story.
It’s a little bit like Timeline from Facebook, in the way that it’s presented, but it’s amazing when you see what Google has achieved in such a short space of time.
Check it out;  Just ‘Click to Start’, below;
 
I think this is pretty cool but what do you think of it?  Post your comments in the box below – and do feel free to share.
Have a great one,
Steve Bimpson

QR Codes – Add Magic to Your Marketing

Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes.
Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes  that can be reproduced on any kind of printed media and used to store different types of data that enable them to be used in many ways.
To gain an understanding of what they do, think of QR Codes as print based hypertext links.  You ‘click’ on them by scanning them with a Smartphone (or other …

Are Directories Dying Off?

Has Yellow Pages Had its Day?
I recently received the latest Yellow Pages directory for Southampton and then, today, the latest Thomson Local directory came through my door.  To say that I was a little surprised when I saw them is a bit of an understatement and I’m sure you’ll understand what I mean from the photographs comparing the 2010/2011 editions to the 2011/2012 editions.
In just one year both directories have shrunk, both in physical size and in the number of pages they contain.  This can only be the result of either a substantial reduction in the number of businesses advertising …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

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@stevebimpson