Archive for the ‘Online Marketing’ Category

Do You Worry About Getting Your Message Across, Effectively?

Do you ever worry about getting your message across, effectively, when you speak to a group of people? (Scroll down the page if you prefer to read)

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If you do, then judging by the number of times that I get asked about this, you’re in very good company, as this is something that a great many people are concerned about.
Getting your message across is, really, quite simple but I’m always amazed at the number of people I see getting it wrong, time and time again.
Whether you’re delivering the proverbial 60 second presentation, delivering a short …

Do You Worry About Engaging With Your Audience on Your Website?

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With the way Google works these days, engaging with your audience is really important and it’s measured by how long they stay on your site. What’s more, it’s a major factor as to how Google will rank your site in the future.
Ultimately, Google’s only goal is to deliver what their customers want and it’s important to understand that their customers aren’t their advertisers.  Google’s customers – the ones that count for everything they do – are the people that use the Google Search facility.
As such, when Google sends a visitor to your site, …

5 Wicked Ways to Get Started With Video Marketing

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You know that using video is a great thing to do for your business, but how do you get started with video marketing?
I’m going to share with you 5 Wicked Ways to use video, any of which would be an excellent way to get started, and I’ll give you one or two of the benefits that you can expect to gain from each Wicked Way, although there are many.

The Website Welcome Video.  This can be hugely powerful because a webpage is 53 times more likely to rank on page 1 of Google if …

Video Marketing Facts

I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is.  For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google if the page contains a video?
Probably not.  But that’s just one reason why you should be using video in your marketing and communications.
More Video Marketing Facts
Here are a few more video marketing facts that are well worth considering;

The average time a person spends visiting a …

The Google Story – When Larry Met Sergey

Marketing and Google go hand in hand and the Google story is a phenomenon of our times but I recently came across this; a very clever telling of the Google Story.
It’s a little bit like Timeline from Facebook, in the way that it’s presented, but it’s amazing when you see what Google has achieved in such a short space of time.
Check it out;  Just ‘Click to Start’, below;
 
I think this is pretty cool but what do you think of it?  Post your comments in the box below – and do feel free to share.
Have a great one,
Steve Bimpson

The Latest Social Media Stats From Socialnomics

Erik Qualman’s terrific book, Socialnomics, has really brought home the importance of using Social Media in business and the statistics that were originally quoted in the book are changing rapidly.
This is the latest (the 3rd) Socialnomics video that brings those statistics a little more up to date.  Of course, they continue to change on a daily basis but the resounding impact of them just re-emphasises the need to embrace Social Media to help promote our businesses.
If all of this seems like something of a mystery to you, please feel free to get in touch.  I’m more than happy to help …

QR Codes – Add Magic to Your Marketing

Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes.
Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes  that can be reproduced on any kind of printed media and used to store different types of data that enable them to be used in many ways.
To gain an understanding of what they do, think of QR Codes as print based hypertext links.  You ‘click’ on them by scanning them with a Smartphone (or other …

Are Directories Dying Off?

Has Yellow Pages Had its Day?
I recently received the latest Yellow Pages directory for Southampton and then, today, the latest Thomson Local directory came through my door.  To say that I was a little surprised when I saw them is a bit of an understatement and I’m sure you’ll understand what I mean from the photographs comparing the 2010/2011 editions to the 2011/2012 editions.
In just one year both directories have shrunk, both in physical size and in the number of pages they contain.  This can only be the result of either a substantial reduction in the number of businesses advertising …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

Some Statistics About Social Media

So, is Social Media a fad?  Or is it something that we need to take note of, need to learn how to use and need to embrace?
Based on the book ‘Socialnomics’ by Erik Qualman, the following video contains some very useful information and statistics about Social Media and how it’s growing.  You may find that some of these statistics are, not only, surprising but absolutely astonishing.
It’s worth noting that the statistics in the video are now a little ‘old’ and completely underestimate the true scale as reflected in the current figures.  Social Media is growing exponentially, right now, so get …

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