Do You Worry About Engaging With Your Audience on Your Website?

Click here to find out more about VideoGPS With the way Google works these days, engaging with your audience is really important and it’s measured by how long they stay on your site. What’s more, it’s a major factor as to how Google will rank your site in the future. Ultimately, Google’s only goal is to deliver what their customers want and it’s important to understand that their customers aren’t their advertisers.  Google’s customers – the ones that count for everything they do – are the people that use the Google Search facility. As such, when Google sends a visitor to your site, ...

5 Wicked Ways to Get Started With Video Marketing

Click here to find out more about VideoGPS You know that using video is a great thing to do for your business, but how do you get started with video marketing? I’m going to share with you 5 Wicked Ways to use video, any of which would be an excellent way to get started, and I’ll give you one or two of the benefits that you can expect to gain from each Wicked Way, although there are many. The Website Welcome Video.  This can be hugely powerful because a webpage is 53 times more likely to rank on page 1 of Google if ...

Holding on to Negative Emotions is Like ….

Holding on to negative emotions is like grasping a hot coal with the intent of throwing it at someone; you’re the one who gets burned! This is my own version of a quotation by the Buddha that goes; “Holding on to anger is like grasping a hot coal with the intent of throwing it at someone; you’re the one who gets burned!”  –  I haven’t changed very much, just exchanging the word ‘anger’ for the phrase ‘negative emotions’, but I do believe that this message applies to any and all negative emotions and that this is a valuable distinction to make. Why ...

The Man Who Thinks He Can

We’ve all heard how important attitude is in life, particularly, if you’re looking to achieve a degree of success on your journey. I first came across The Man Who Thinks He Can in Napoleon Hill’s fabulous book, Think and Grow Rich and it inspired me (as did the book). It helped me to really understand what attitude is all about.  You see, hearing about attitude isn’t enough. We need to know it and embrace it with every fibre of our being. More importantly, we need to understand that attitude isn’t just ‘positive thinking’. Far from it. It’s about realising that we have ...

Is the Juice Worth the Squeeze?

I love this question, so I’ll say it again; Is the Juice Worth the Squeeze? What do I mean? Let me give you a simple example of just one area of business where you should be asking this question. Ultimately, it can be applied to many areas. Some of you will be aware that I ran my own Hardwood Flooring business for over 12 years.  What you may not know is that I got into the business completely by accident. At the time, I was working as a Sales and Marketing Consultant (as I do, again, now) but a friend of mine had ...

How Many People Benefit When We Give a Referral?

I’d like to tell you an interesting story that clearly illustrates how many people benefit when we give a referral.  Although this story relates, directly, to business networking – as does the point I’m making here – I believe that this is how giving works in any situation, not just when it comes to a referral. John worked for a local window and conservatory company and was a fellow member of a local networking group.  During one of his presentations to the group, he told the story of a lady who’d enquired about new, uPVC windows and doors. The lady was new ...

Steve Jobs Stanford Commencement Speech

When it comes to inspiration, the single greatest resource is, and always has been, people and Steve Jobs Stanford Commencement Speech is absolutely crammed full of inspiration. In the speech, Steve tells us 3 stories from his past in order to make 3 particular points but each story is peppered with golden nuggets of inspiration to add to the power of each point he makes. There is a common thread running through the 3 stories which we could describe, quite simply, as ‘shit happens’ – or something of that nature.  But that isn’t what Steve’s stories are all about. Actually, they’re all ...

The Don’t Quit Poem

by Edgar A. Guest I find that the Don’t Quit poem is always there to remind me with a  ‘Don’t Quit’ message to keep me going when things seem tough. And things do seem tough for all of us at times.  No-one’s immune to that. You may well have heard this before but you can either watch the video (which does miss out the 3rd verse) or read the poem for yourself if you scroll down below the video. The Don’t Quit Poem When things go wrong, as they sometimes will When the road you’re trudging seems all uphill When the funds are low and the ...

The True Nature of Giving

If we want to build relationships that result in us receiving referrals (Referral Networking) then we have to be prepared to give referrals or, at least, give something of true value to those people that we are in these relationships with.  After all, it’s a little arrogant of us to expect others to give us something if we’re not prepared to give something of equal value to them. In fact, we have to give first, sometimes over and over and over again, to create reciprocity in others.  Particularly, where we have instigated the building of this relationship and where we are ...

A Little Teamwork Toilet Humour

Teamwork is one of the most fundamental contributing elements to success in practically every area of life or business. Without other people, it’s very difficult to do much more than ‘just get by’. Think about it for a minute: What areas of life aren’t enhanced as a result of teamwork?  Your job, your business, the sports you engage in, your family – the list goes on. But I bet you’d never have thought of this one (watch the video); The Sketch Show with Lee Mack, Tim Vine and Jim Tavare If it this made you laugh as much as I did, share it with ...
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