Posts Tagged ‘Advent Of The Internet’

Marketing ~ Some Things Change, Some Don’t

I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world.  But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast.
The range of media that’s now available to help businesses market their wares is huge and can be, somewhat, confusing.
If you know what you’re doing and you get it right, the rewards can be substantial but it’s also very easy to get things wrong and waste a lot of money.
For example, …

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