Posts Tagged ‘Customers’

Customer Service Rule No 1

It always amazes me how so many companies get some really simple things so wrong when it comes to customer service.
We recently had a new kitchen fitted at home and there were one or two issues with the quartz worktops. Nothing major but, when you’re spending a lot of money on something, you do want it to be right.
The initial dealings with the worktop suppliers’ went well. Photos were emailed to show the issues and they readily agreed that the problems were unacceptable.
Result!
Consequently, an appointment was made for someone to come along and inspect the worktops, so that they could …

Only 4 Ways To Grow A Business

When you start to look at the fundamentals of marketing, this is the most fundamental of them all;
There are only 4 ways to grow a business.
Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways to grow your business, so that you can see what I mean.
The 4 ways to grow a business are as follows;

Increase the number of customers you have.
Increase the average order value.
Increase the frequency of purchase.
Increase the length of time that an average customer stays with you.

Of course, …

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