Posts Tagged ‘Emotions’

Holding on to Negative Emotions is Like ….

Holding on to negative emotions is like grasping a hot coal with the intent of throwing it at someone; you’re the one who gets burned!
This is my own version of a quotation by the Buddha that goes; “Holding on to anger is like grasping a hot coal with the intent of throwing it at someone; you’re the one who gets burned!”  –  I haven’t changed very much, just exchanging the word ‘anger’ for the phrase ‘negative emotions’, but I do believe that this message applies to any and all negative emotions and that this is a valuable distinction to make.
Why …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

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