Posts Tagged ‘Google’

Do You Worry About Engaging With Your Audience on Your Website?

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With the way Google works these days, engaging with your audience is really important and it’s measured by how long they stay on your site. What’s more, it’s a major factor as to how Google will rank your site in the future.
Ultimately, Google’s only goal is to deliver what their customers want and it’s important to understand that their customers aren’t their advertisers.  Google’s customers – the ones that count for everything they do – are the people that use the Google Search facility.
As such, when Google sends a visitor to your site, …

The Google Story – When Larry Met Sergey

Marketing and Google go hand in hand and the Google story is a phenomenon of our times but I recently came across this; a very clever telling of the Google Story.
It’s a little bit like Timeline from Facebook, in the way that it’s presented, but it’s amazing when you see what Google has achieved in such a short space of time.
Check it out;  Just ‘Click to Start’, below;
 
I think this is pretty cool but what do you think of it?  Post your comments in the box below – and do feel free to share.
Have a great one,
Steve Bimpson

Are Directories Dying Off?

Has Yellow Pages Had its Day?
I recently received the latest Yellow Pages directory for Southampton and then, today, the latest Thomson Local directory came through my door.  To say that I was a little surprised when I saw them is a bit of an understatement and I’m sure you’ll understand what I mean from the photographs comparing the 2010/2011 editions to the 2011/2012 editions.
In just one year both directories have shrunk, both in physical size and in the number of pages they contain.  This can only be the result of either a substantial reduction in the number of businesses advertising …

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