Posts Tagged ‘Marketing Strategy’

Only 4 Ways To Grow A Business

When you start to look at the fundamentals of marketing, this is the most fundamental of them all;
There are only 4 ways to grow a business.
Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways to grow your business, so that you can see what I mean.
The 4 ways to grow a business are as follows;

Increase the number of customers you have.
Increase the average order value.
Increase the frequency of purchase.
Increase the length of time that an average customer stays with you.

Of course, …

Marketing ~ Some Things Change, Some Don’t

I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world.  But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast.
The range of media that’s now available to help businesses market their wares is huge and can be, somewhat, confusing.
If you know what you’re doing and you get it right, the rewards can be substantial but it’s also very easy to get things wrong and waste a lot of money.
For example, …

Network Marketing ~ What The Experts Are Saying

Network Marketing, otherwise known as Multi Level Marketing or MLM, is coming of age as a Marketing Strategy.
Many Network Marketing company’s experience stunning levels of success, as do a growing number of their distributors, so why are there still people out there that remain highly sceptical of what Network Marketing has to offer the average person?
Network Marketing is now taught as a highly effective Marketing Strategy in many of the world’s top business schools and many top business people have become involved in Network Marketing and advocate it as being the average person’s best chance of creating financial independence for …

Some Statistics About Social Media

So, is Social Media a fad?  Or is it something that we need to take note of, need to learn how to use and need to embrace?
Based on the book ‘Socialnomics’ by Erik Qualman, the following video contains some very useful information and statistics about Social Media and how it’s growing.  You may find that some of these statistics are, not only, surprising but absolutely astonishing.
It’s worth noting that the statistics in the video are now a little ‘old’ and completely underestimate the true scale as reflected in the current figures.  Social Media is growing exponentially, right now, so get …

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