Posts Tagged ‘Written Word’

And I Will Fly

If you’re like me, then you can’t help but be touched when you hear about someone that’s suffering from some kind of serious illness or disability.  Particularly, where there’s the distinct possibility that their condition could prove to be life threatening or could lead to them having to face what, to us, are seemingly impossible challenges.  And, unless you’ve faced that kind of a scenario, yourself, it’s difficult to imagine how you would react.
But people do react in very different ways and some of them are, truly, inspirational.  Not only in the way that they face their situation but how …

It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective we consider and how we engage the emotions are all important elements in our communication.
Now, I don’t know whether the following video is genuine or somewhat contrived.  Either way, it clearly demonstrates that it’s not what you say, it’s how you say it that makes …

Post Categories

@stevebimpson