Business
Rules ……… What Rules?
Life, as they say, is a game. But hang on a minute. If life is a game then everything we do in life, every aspect of it, must be a part of that game. In which case; business is part of the game of life, as is business networking. Actually, I think there are games…
Read MoreVideo Marketing Facts
I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is. For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google…
Read MoreFollow Up – Is There a Fortune in it?
We’ve all heard it said that, “The fortune’s in the follow up” but do we understand, exactly, what it means? Do we understand the opportunity that exists when it comes to following up? I don’t believe that we do…., at least, not completely. And to make my point, let me share a few facts with…
Read MoreThe Google Story – When Larry Met Sergey
Marketing and Google go hand in hand and the Google story is a phenomenon of our times. Here they are telling their story; Have a great day, Steve Bimpson
Read MoreQR Codes – Add Magic to Your Marketing
Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes. Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes that can be reproduced on any kind of printed…
Read MoreThe Biggest Networking Challenge
The Networking Nemesis There are a number of challenges when it comes to networking but the biggest networking challenge, the real ‘Networking Nemesis’ is, perhaps, a little surprising; it’s Human Nature. Let me explain what I mean by that. Some time ago a survey was carried out to establish exactly what it is that people…
Read MoreIt’s Not What You Say, It’s HOW You Say It
When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across. Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective…
Read MoreWhy have a Multiple Income Stream Strategy (M.I.S.S)
Times have changed, the economy has changed, the job market has changed, people have changed and technology is developing at an unprecedented rate. As a result of these changes, general opinion suggests that we can no longer expect to have a job for life. And there’s more change ahead! It’s widely estimated that the average…
Read MoreDo You Own A Business Or A Job?
If you run your own business you may think that this is a silly question but bare with me because it’s, actually, a really important one – for several reasons. The best definition I’ve ever come across as to what a business is, or should be, came from a friend at Action Coach. They define…
Read MoreMarketing ~ Some Things Change, Some Don’t
I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world. But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast. The range of media that’s…
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