It’s Not What You Say, It’s HOW You Say It

When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across.  Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective…

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How Great Leaders Inspire Action

We all know how important communication is in business but how do great leaders inspire us to take action?  How do great companies inspire us to take action and part with our hard earned cash to purchase their products and services?  And how can you learn from them so that you can do the same…

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Learning To Listen

Author: Johnny Silvas We all know what it’s like to get that phone call in the middle of the night.  This night’s call was no different. Jerking up to the ringing summons, I focused on the red illuminated numbers of my clock.  Midnight.  Panicky thoughts filled my sleep-dazed mind as I grabbed the receiver.  “Hello?”…

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