Marketing
Video Marketing Facts
I’m sure that you’ve heard stories about the ’Power’ of video but I’m going to share some marketing facts with you so that you really can appreciate just how powerful video marketing is. For instance, did you know that your web page is 53 times more likely to gain a Page 1 ranking on Google…
Read MoreThe Google Story – When Larry Met Sergey
Marketing and Google go hand in hand and the Google story is a phenomenon of our times. Here they are telling their story; Have a great day, Steve Bimpson
Read MoreNetwork Marketing – Is it a Pyramid Scheme
It always amazes me when people still respond with, “Oh, that’s one of those Pyramid Schemes” when exposed to a Network Marketing opportunity. It just goes to show the misconceptions that people still have. Clearly, there’s still plenty of work to do in educating people about Network Marketing. Despite the fact that Pyramid schemes were…
Read MoreThe Latest Social Media Stats From Socialnomics
Erik Qualman’s terrific book, Socialnomics, has really brought home the importance of using Social Media in business and the statistics that were originally quoted in the book are changing rapidly. This is the latest (the 3rd) Socialnomics video that brings those statistics a little more up to date. Of course, they continue to change on…
Read MoreQR Codes – Add Magic to Your Marketing
Even though we don’t all know exactly what they do, most of us have seen or heard of QR Codes. Originally developed by a subsidiary of Toyota to track parts and components in the vehicle manufacturing process, QR Codes (QR = Quick Response) are 2D barcodes that can be reproduced on any kind of printed…
Read MoreOnly 4 Ways To Grow A Business
When you start to look at the fundamentals of marketing, this is the most fundamental of them all; There are only 4 ways to grow a business. Just in case I’ve caused you to raise your eyebrows and you’re feeling a little doubtful about that last statement, let’s take a look at the 4 ways…
Read MoreAre Directories Dying Off?
Has Yellow Pages Had its Day? I recently received the latest Yellow Pages directory for Southampton and then, today, the latest Thomson Local directory came through my door. To say that I was a little surprised when I saw them is a bit of an understatement and I’m sure you’ll understand what I mean from…
Read MoreThe Biggest Networking Challenge
The Networking Nemesis There are a number of challenges when it comes to networking but the biggest networking challenge, the real ‘Networking Nemesis’ is, perhaps, a little surprising; it’s Human Nature. Let me explain what I mean by that. Some time ago a survey was carried out to establish exactly what it is that people…
Read MoreIt’s Not What You Say, It’s HOW You Say It
When it comes to marketing or copywriting, there’s no doubt that we can’t afford to ignore the power of words and how we use them to get our message across. Whether it’s the written word or the spoken word is, largely, immaterial but how we put them together, how we frame our words, who’s perspective…
Read MoreMarketing ~ Some Things Change, Some Don’t
I’ve been working in the field of marketing for over 30 years now and it’s always been a fast-paced, highly creative and ever changing world. But, since the advent of the internet, email, websites, search engines and, most recently, social media the pace of change has never been so fast. The range of media that’s…
Read More